Online recruitment tip – get back to basics

Social networking is all well and good. And most, like me, have jumped on the bandwagon for good or bad.

But chasing the next best thing in online recruitment practice shouldn’t be at the expense of traditional procedures. A good, well-written job description is still important. We still see some atrociously written job ads on Nurses.co.uk andCarehomejobs.com. We’re on a mission to change this. So before you start tweeting, check this out. Let’s walk before we run!

Below are some great online recruitment job posting tips. We’ll be taking them with us to the events we’re attending in 2010. So this is a sneak preview…

Healthcare Online Job Posting Tips - Use our expertise to write winning online job ads

We see thousands of ads that are poorly constructed. Here are some of the most common problems:

• Not enough detail
• Poor English
• Too broad
• Duplicated job postings
• Too prescriptive (sell it, don’t just tell it!)

By following this guide you’ll save time, get more applications, and be a better online recruiter!

Get busy

• Spend more time on the healthcare job boards that work
• Post all your new vacancies
• Post specific jobs, don’t post a one-ad-fits-all job
• Repost jobs at least once a week
• Mondays are the busiest day so get active on Mondays
• Know your keywords for each job

Great Titles catch the eye

• Make job titles clear
• ‘RMN Care Home Manager’ not just ‘RMN’ or ‘Home Manager’
• Include keywords in job titles
• Avoid exclamation marks or unusual characters

Winning Job Ads Get Good Applications

• Unique Content. Write interesting, informative and unique job descriptions
• The job you post on one site should be different to the job you post on another
• Know your keywords and use them
• Prescriptive: Tell the job! Key competencies, person specification, salary, location
• Descriptive: Sell the job. It’s not all me! me! me! and what you want!
• Brevity is king. Keep it brief. Web wants clear and brief
• Post to form fields correctly (‘£25000 per hour’ is not really a healthcare salary)
• Don’t spam, users hate seeing the same job posted many times